Creativity Tip #101: Keep doing

Fear of failure and busy lives can stop creativity in its tracks. Research has shown that you are more likely to arrive at a creative solution or produce original work if you just keep working.

“Ideas and actions occur and interact as long as innovation is being pursued. Creativity continues as long as the action continues. This is not just desired it is necessary for as long as the innovation processes continue in a competitive environment in the absence of perfect knowledge about the outcomes of actions.” – Tudor Rickards, author and creativity researcher.

While creative inspiration often happens at what seems like random moments, creative work is focused work. So dive in and keep moving. You’ll be amazed at what happens.

Tudor Rickards (1996) The management of innovation: Recasting the role of creativity, European Journal of Work and Organizational Psychology, 5:1, 13-27, DOI: 10.1080/13594329608414835